Tuesday, April 20, 2010

1 million trees planted, Foundation Yves Rocher, France


as a leading international corporation in botanical beauty care, Foundation Yves Rocher has pledged 1 million trees in support of the Billion Tree Campaign led by the United Nation Environment Program. Consequently, Foundation Yves Rocher has committed to support Project GreenHands in the planting of 1,000,000 trees over 3 years to make one rural area in Tamil Nadu green, as part of its CSR program for global environmental care.
At the launch of the project, a team of employees accompanied Jacques Rocher, the Director of Sustainable Development of Foundation Yves Rocher on a tour with Project GreenHands team to the local villages to show their support for the local community of Tamil Nadu.
Over the past decade, the commitment of Foundation Yves Rocher, which started with 300,000 trees, through the project named “One School, One Arboretum” in France, has grown up to the plantation of 5 million trees through various organizations worldwide.
They are also encouraging their 30 million women customers worldwide to join their action through a marketing campaign and online donation facility passing on to customers the message that the world at large need trees to preserve water, biodiversity, wildlife habitat, combat soil erosion and desertification and provide natural resources to humanity.

SOURCE : PROJECT GREEN HANDS
LINK :http://www.projectgreenhands.org/our-partners/international-sponsors

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